Marie Callender's Las Vegas Franchise | Billboards
Brief: The owner of the Marie Callender's Las Vegas franchise rented two billboards in the Las Vegas Valley to promote different specials featured throughout the year. Each of the designs needed to highlight the special, a photo of the featured food items, both locations of the restaurants, the logo, and the signature red color of the Marie Callender's corporate branding.
Solution: For each billboard design, the marketing director was responsible for the written copy, while I was responsible for bringing together the copy and visual elements. I found inspiration for the layouts of both billboard designs from the advice and recommendations of the billboard companies we were working with. I learned from them that the side of the street a billboard is displayed heavily impacts the placement of key information, such as the copy used. There is also a short window of opportunity for drivers to interpret information from a billboard, so the simpler the message is (six words or less), the more effective it will be.
Tools Used: Adobe Illustrator & Photoshop
Digital Version of Marie Callender's Burger & Pie Special Billboard
Final Printed Version of Marie Callender's Burger & Pie Special Billboard
Digital Version of Marie Callender's Pie Sale Billboard
Final Printed Version of Marie Callender's Pie Sale Billboard
